We build AI-native products.
We start with the question the old agency can't answer. What does a product look like when intelligence is free, ambient, and adaptive? Architecture shifts. UX shifts. The business model shifts.
Seven services. Two practices. One studio.
AI and UX under one roof. Pick a practice, then a service. Most engagements start with a working result.
From “can we build this?” to a go/no-go, in two weeks.
Use-case brief, data-gap audit, technical architecture, cost & ROI model, and a clear go/no-go. We run this before any build. It saves a quarter of work and a lot of conviction capital.
We read what 0 real users actually said.
An open UX research index across Azerbaijani banking and retail apps, public comments sorted, not summarised, by what's actually broken. Not what we wish people wanted; what they write at one in the morning under a one-star review.
Client work, across four years.
A small studio in Baku. Engaged globally.
Emotix was founded in 2022 by Agshin Rajabov, sixteen years in product design, with past work at Deutsche Bank, Electronic Arts, Acun Medya, and HotHead Games. The studio began as a UX practice and became an AI-native product studio as the category became possible.
We work with a small number of clients at a time, deliberately. We ship our own products between engagements, also deliberately. Both practices make the other sharper.
We also run Emotix School, teaching product designers how to work AI-native. Four hundred and more have passed through since 2020.
Tell us what you're building.
A thirty-minute call. We'll tell you which engagement fits, sprint, build, retainer, or advisory. No obligation, no pitch deck.
Azerbaijan