Three years we were the outside mentor, then the engineering team that shipped two of the graduates.
PASHA Holding ran ~12 of its intrapreneurs through KickBox over three cohorts. We mentored each on UX, product, and innovation, then built the two graduates that needed engineering. Both are live.
First grant. Test the idea. Ninety days.
Validation. Pilot users. Refine the thesis.
Spin-out or scale. Real budget. Real product.
KickBox is a structured intrapreneurship program. Today it operates under the WeStart name.
PASHA Holding built a three-stage incubation pipeline for its own intrapreneurs. The Red Box stage gives an idea ninety days and seed capital for first validation. The Blue Box stage validates the thesis with pilot users. The Gold Box stage is where an idea graduates into a standalone company or full product.
The program is run with external mentors embedded alongside the in-house team. These are operators with shipping experience, not consultants on a panel. Across three consecutive cohorts we sat on that mentor bench.
Three cohorts. Twelve startups. Five sessions each.
Five working sessions per startup, across three disciplines. Not workshops, not lectures: sessions tied to whatever the founder was about to ship that week.
User experience
Surface critique on real prototypes. Not heuristics on a slide.
Product experience
End-to-end flow, monetisation, retention loops, what the second visit feels like.
Innovation
What is actually new here, what is just dressed-up incumbent behaviour.
We don't have a team to build these.
Two Gold Box graduates reached the same point. The founders had validated demand and earned the budget, but neither team had the engineering capacity to ship a product. PASHA returned to us, this time as the build partner rather than the mentor, and asked us to take both products from brief to production.
A pocket calculator for the prorab. Material schedules, live costs, store integrations for sourcing: all from a phone, even with a glove on. The user is the supervisor. The screen is the only paperwork that matters that day.
We built it end-to-end: product definition, design, mobile app, integrations with the supply-side stores. Shipped, handed off, still live.
A B2B2C loyalty platform. The restaurant runs it; the guest earns bonuses for coming back. Twenty-plus restaurants on the network. A thousand-plus active diners. Not a pilot. Production.
Same shape of engagement: we took it from the Gold-Box brief through to a shipped, scaling product. Web app, restaurant-side dashboards, the loyalty mechanics, the lot.
Three years inside one program, two products in production.
What started as five mentor sessions per startup became a multi-year partnership with PASHA Holding's innovation function. The mentor work compounded into trust; the trust compounded into delivery. KickBox graduated into WeStart, our two builds graduated into live products, and the relationship is still active.
Mentor first. Build only what needs building.
