Emotix Insights
Independent customer-experience research on the Azerbaijani market. What people want, where they get stuck and which experiences work. Each study is backed by open data and free to cite.
We go with someone we know
How Azerbaijanis choose and quietly abandon paid services. 455 face-to-face surveys covering 910 service events, 247 in-depth interviews, plus public digital traces and official statistics.
Why Azerbaijanis don't insure
Why Azerbaijanis don't choose insurance and where trust breaks. 618 survey responses, 342 in-depth interviews and public-source research.
The path to a first home
The first-home mortgage journey in Azerbaijan. 1001 survey responses, 301 in-depth interviews and public-source research.
Banking app experience index
Eleven Azerbaijani banking apps on two layers: public store ratings and a pain map over 27,000+ AI-classified reviews.
Retail app experience index
Seven grocery and marketplace apps: store ratings and a pain map over thousands of reviews. The biggest pain is loyalty bonuses.