Emotix Insights
Independent customer-experience research on the Azerbaijani market. What people want, where they get stuck and which experiences work. Each study is backed by open data and free to cite.
Mortgage research28 June 2026
İlk evə gedən yol (first-home mortgage)
The first-home mortgage journey in Azerbaijan. 1001 survey responses, 301 in-depth interviews and public-source research.
71% cannot fully document their income
Azərbaycan dilində · Read
Banking apps13 June 2026
Banking app experience index
Eleven Azerbaijani banking apps on two layers: public store ratings and a pain map over 27,000+ AI-classified reviews.
11 apps · 27,000+ reviews
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Retail apps11 June 2026
Retail app experience index
Seven grocery and marketplace apps: store ratings and a pain map over thousands of reviews. The biggest pain is loyalty bonuses.
Biggest pain: loyalty bonuses
Azərbaycan dilində · Read