A national environmental message, made legible.
Two public platforms for Turkey's Ministry of Environment, Urbanisation and Climate Change. Designed, tested, shipped.
One ministry. Two audiences. Two surfaces.
Sıfır Atık
National waste-reduction programme. Public-facing platform with the policy, the practice, and the participation surface.
TÜÇEV
Turkey Environmental Protection Foundation. Programme directory, grant pipeline, public reporting surface.
When the audience is a country, the interface is a public good.
Both platforms exist to make a national environmental commitment legible: to citizens, schools, municipalities, foundations, researchers, and policymakers. The brief was clarity at scale: interfaces a non-specialist can understand on the first visit, structured so the ministry can keep updating without redesign.
Plain Turkish, accessible defaults, mobile-first.
Government-grade typography. No marketing rhetoric.
Built for slow connections and old browsers.
Researched. Designed. Tested. Shipped.
- 01
Research
Audience interviews across both audiences. Comprehension testing on existing government surfaces.
- 02
Information architecture
Surfaces structured around what users came to do, not how the ministry was organised.
- 03
Visual design
Government-grade restraint. Typography first, imagery in service to the message.
- 04
Test sessions
Live test rounds with schools, municipalities, foundations. Iteration before launch.
- 05
Handoff
Both platforms in production, owned and updated by the ministry's own team.
Both platforms are now the ministry's primary surface for their work on the country's ecological well-being.
