[ESSAYS]
Why “AI-first” is already the wrong frame
The interesting question is not whether to use AI. It is what a product becomes when you build as if intelligence is free.
We publish when we have something to say.
Not on a schedule. Long-form, only. Essays, AI practice notes, and product notes from four years of shipping.
[ESSAYS]
We stopped calling ourselves consultants
The word stopped doing useful work. Here is what we replaced it with and why clients noticed.
[AI PRACTICE]
Evaluating agentic systems beyond the demo
Demos lie cheerfully. These are the evals we actually run before we ship.
[AI PRACTICE]
Prompt is not the product
Everyone ships prompts. The product is what happens when the prompt fails.
[PRODUCT]
Six weeks is not a constraint. It is the point.
Our build sprints are short on purpose. Here is what that forces.
[PRODUCT]
The Emotix.co evals stack, in detail
What we learned shipping an agentic product to real users.