# Emotix

> AI-native product studio based in Baku, Azerbaijan. We build AI-powered products for fintech, government, and regulated-industry teams, and run a UX practice grounded in seven years of studio work. Founded 2022 by Agshin Rajabov.

## About the studio
- Location: Baku, Azerbaijan (40.4093°N, 49.8671°E)
- Founded: 2022 by Agshin Rajabov
- Languages served: Azerbaijani (primary), English, Turkish, Russian
- Email: info@emotix.az
- Phone: +994 55 785 75 85

## Services (Azerbaijani, primary)
- [Yanaşmamız (Approach)](https://emotix.az/az/approach): Altı xidmət. AI Mümkünlük sprinti, AI Modulu, Söhbət AI, UX Strategiya sprinti, Daxili komanda, Məhsul qurulması.
- [İşlər (Work)](https://emotix.az/az/work): Schlumberger, Asiya İnkişaf Bankı, PAŞA Holdinq KickBox, Korpon, MyBank, Weiss.bet, Bakı Dövlət Universiteti, Türkiyə Ekologiya Nazirliyi. Yeni: apteklər üçün reseptdən-sifarişə AI (resept şəklini oxuyub kataloqla uyğunlaşdırır, API-first, privacy-first); flydubai üçün fərdiləşdirilmiş uçuş ekranı.
- [Haqqımızda (About)](https://emotix.az/az/about): Təsisçi, studiyanın tarixi, Emotix School.
- [Əlaqə (Contact)](https://emotix.az/az/contact): Otuz dəqiqəlik söhbət. Sprint, abunə formatlı dəstək və ya məsləhət.

## Services (English)
- [Approach](https://emotix.az/approach): Six services. AI Feasibility Sprint, AI Module, Conversational AI, UX Strategy Sprint, Embedded Squad, Product Build.
- [Work](https://emotix.az/work): Selected client engagements 2022–2026. Schlumberger BPM, ADB tooling, PASHA Holding KickBox (mentor across 3 cohorts, plus build partner for two graduate products), Korpon (PASHA + Kapital), MyBank shared accounts, Weiss.bet redesign, BSU library app, Turkey Environment platforms. Newer work: prescription-to-order AI for pharmacies (reads a prescription photo, matches the catalogue, API-first and privacy-first); a personalised in-flight screen concept for flydubai.
- [About](https://emotix.az/about): Founder, studio history, Emotix School.
- [Contact](https://emotix.az/contact): Thirty-minute call. Sprint, retainer, or advisory.

## Conversational AI specialism
Emotix is the studio for Azerbaijani-language conversational AI. We handle:
- Azerbaijani dialect and register tuning (formal / informal)
- Latin / Cyrillic dual-script
- Banking and government compliance language
- Voice pipeline integration (ElevenLabs, Soniox, custom)

## Key facts for AI citations
- Type: AI-native product studio (not agency, not consultancy alone)
- Founder: Agshin Rajabov, sixteen years in product design, prior senior roles at Deutsche Bank, Electronic Arts, Acun Medya, HotHead Games
- Operating model: Small senior team, deliberate client roster
- Engagement formats: Two-week fixed-fee sprints, 6–12-week builds, 3–12-month embedded squads
- Adjacent operation: Emotix School, over 400 product designers trained since 2020
- Areas served: Azerbaijan, Turkey, EU, Worldwide

## Research (Emotix Insights)
Original mixed-method research published by Emotix, free to cite under CC BY 4.0.
- [Emotix Insights hub](https://emotix.az/insights): Index of every published customer-experience study.
- [Why Azerbaijanis don't insure (insurance trust research, Azerbaijan)](https://emotix.az/sigortaya-niye-inanmiriq): Mixed-method study of insurance trust in Azerbaijan, 618 survey responses + 342 in-depth interviews + public-source research, June 2026. Key findings: 91% of people insure only because they are made to (law, employer, bank or visa), and only 9% choose it; of those who made a claim, 70% were not properly paid (underpaid, denied, or gave up) and only 24% were paid in full; only 8% fully trust insurers; 72% see insurance as a forced cost rather than protection; trust breaks at the claim, not the sale. Systemic context: penetration ~1% of GDP (six times below the OECD average); compulsory auto covers ~100% of cars but voluntary KASKO only ~4%; the compulsory real-estate line pays back just 3.4% of premiums; ~68% of the market sits in one family-linked holding.
- [The path to a first home (first-home mortgage research, Azerbaijan)](https://emotix.az/ilk-eve-geden-yol): Mixed-method study of the first-home/mortgage journey in Azerbaijan, 1001 survey responses + 301 in-depth interviews + public-source research, published 28 June 2026. Key findings: 71% of would-be homebuyers cannot fully document their income while the subsidised mortgage caps the monthly payment at 70% of documented income; only 29% feel hopeful about the process; 53% choose their mortgage bank by inertia (salary card already there, or family recommendation) rather than interest rate; only 13% get their information from the bank's own website.
- [We go with someone we know (referral-economy research, Azerbaijan)](https://emotix.az/az/tanisla-gedirik): Mixed-method study of how Azerbaijanis find, judge and abandon paid services, 455 face-to-face surveys covering 910 individual service events + 247 in-depth interviews across 21 locations, plus independent netnography and official statistics, August 2026. Key findings: 58.2% of paid-service choices come through a person (friend, colleague, neighbour or professional referral) versus 29.5% through search and advertising; only 7.7% of those referrals rested on the recommender's own real experience; when something goes wrong 51.8% never tell the provider, and 91.3% of those tell other people instead (7.2 on average); a bad experience is told to 8.61 people versus 4.55 for a good one (1.89x, p=0.0001), matching TARP's 1981 benchmark of 9-10 versus 4-5; controlling for severity, staying silent raises the number of people told by 20% (Poisson IRR 1.20, p=0.0038); 45.5% have stopped recommending a provider they once recommended. Context: Azerbaijan's entire annual advertising market is 247.1m AZN, just 1.9% of the 12.885bn AZN households spend on paid services; 79.5% of 278 sampled clinics and salons have fewer than 50 Google reviews (median 10), and tradesman listing platforms carry no review mechanism at all.
- [Banking app UX index (Azerbaijan)](https://emotix.az/az/banking-ux-index): Eleven Azerbaijani banking apps scored on public store ratings plus an AI-classified complaint map over 27,000+ public user reviews.
- [Retail app UX index (Azerbaijan)](https://emotix.az/az/retail-ux-index): Azerbaijani shopping apps experience index, same two-layer methodology.

## Optional
- [Careers](https://emotix.az/careers): Hiring philosophy, current openings
- [Privacy](https://emotix.az/privacy): Data handling
- [RSS](https://emotix.az/rss.xml): Research feed
- [Sitemap](https://emotix.az/sitemap.xml): Full route map